From a clever fantasy team name to a clever tweet, social media has elevated football smack talk to an art form. The Madden GIFERATOR is a revolutionary trash talking engine that not only lets users harness the power of .GIFs to trash talk their friends, it also is a sophisticated real-time content generator that serves ads responsive to in-game outcomes... perfect for those second-screener tweet talking fantasy footballers.
Awards:
Cannes Lion x6
D&AD Pencil x2
One Show Bronze
Webby honoree x4
FWA Site of the day
FWA Mobile site of the day
